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Elise Wilfinger

Elise has more than 20 years of executive leadership experience in strategy, marketing and growth acceleration roles, for both global advertising agencies and start-up media companies.

Prior to joining Ebb in 2018, she was EVP, Corporate Strategy and Brand Officer at the Mars Agency, EVP Chief Strategy Officer and Chief Operating Officer for Home Team Marketing and EVP, Chief Marketing Officer at Ryan Partnership. Across these roles, Elise led strategy, brand development, lead generation and commercial efforts for multiple health-oriented brands, including HealthNet Insurance, Fortis Insurance, CareCentrix home services, Purdue Pharma’s Uniphyl brand, Ethicon Endo-Surgery’s Mammotome brand and Pfizer’s Rogaine brand.

Elise is responsible for the creation and rollout of the new Ebb brand proposition and campaign, the direct-to-consumer business model, the ecommerce and infrastructure engine build, and all data-driven marketing, including digital, social and traditional channels.

She earned her B.A. in Economics from Clark University.


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